World Famous Home Page Takeover
This homepage redesign reframes World Famous’s black ink lineup with clearer product hierarchy, sharper use-case positioning, and stronger social proof. The copy simplifies decision-making for artists by highlighting performance differences, bundling logic, and real artist validation—without overloading the page.
Built to guide faster choices and improve conversion, the refreshed homepage balances bold brand energy with clarity, education, and trust at every scroll.
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World Famous Black Ink Guidance Email
This long-form, story-driven blog spotlights tattoo artists from Squid Ink Studio aboard Virgin Voyages, blending humor, romance, and real-world tattoo culture into an engaging artist-led narrative. Written to entertain first and educate subtly, the piece weaves personal stories, client moments, and ink preferences into a lifestyle-forward brand experience.
Designed to humanize the craft and celebrate artists at work, the blog reinforces World Famous’s connection to tattoo culture while keeping the tone playful, emotional, and unmistakably authentic.
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World Famous Black Ink Guidance Email
This campaign email clarifies the roles of World Famous black inks without altering the formulas artists already trust. Written to simplify decision-making for both artists and distributors, the copy reframes the lineup around clear use cases—outlining, all-purpose work, and dense packing—so choosing the right ink feels fast and intuitive.
Built to support sell-through at the counter and confidence at the table, the message pairs product education with distributor-ready talking points in a clean, conversion-focused format.
Paulina Osinkowska Ombré Brow Set Blog
This brand-led feature introduces Global Master Artist Paulina Osinkowska and the philosophy behind the LUXE x Osinkowska Ombré Brow Set. Written to educate and inspire PMU artists, the blog blends storytelling, product education, and artist credibility to spotlight performance, predictability, and confidence at the table.
Built as both a collaboration spotlight and an educational resource, the piece reinforces Perma Blend’s artist-first values while guiding readers from inspiration to action.
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Perma Blend Valentine's Day Email Flow
Valentine’s Day is a key revenue moment in the PMU industry—and this email flow was built to capitalize on it. I crafted flirty, sales-forward copy that stays unmistakably Perma Blend: bold, playful, and instantly scannable, with promotions that hit fast and convert.
This kickoff email is one piece of a larger campaign designed to drive clicks, spotlight best-selling pigment sets, and keep inbox energy high without sacrificing clarity or brand voice.
Dirt Devil DogWalker OTT Ad Script
Created as an industry-first OTT launch, this ad leans fully into humor to introduce Dirt Devil’s most unconventional product yet. I developed the script in close collaboration with the video production team, helping shape a bold, self-aware tone that intentionally breaks from traditional appliance advertising.
The result is a campaign that uses comedy to cut through, redefine brand voice, and turn an absurd product idea into a memorable, scroll-stopping launch moment.
Hoover Product Description Page
This PDP brings together SEO strategy, UX collaboration, and conversion-focused copy to support the launch of Hoover’s ONEPWR™ SmartWash® cordless carpet cleaner. I led keyword-informed product storytelling and worked cross-functionally to translate technical features into clear, benefit-driven messaging built to perform across e-commerce and retail channels.
The result is a scalable PDP framework designed to educate fast, build confidence, and drive purchase at every scroll.
Hoover Product Carton
Developed for Hoover’s ONEPWR™ Emerge Tangle Guard®, this carton copy translates performance features into shelf-ready messaging designed to win fast at retail. I led the messaging hierarchy and partnered with design and photography teams to ensure every headline, icon, and visual reinforces key benefits at a glance.
Built for clarity, impact, and scalability, the final carton system supports both in-store and online retail environments.
Hoover Engagement Blog Page
Developed for Hoover’s ONEPWR™ Emerge Tangle Guard®, this carton copy translates performance features into shelf-ready messaging designed to win fast at retail. I led the messaging hierarchy and partnered with design and photography teams to ensure every headline, icon, and visual reinforces key benefits at a glance.
Built for clarity, impact, and scalability, the final carton system supports both in-store and online retail environments.
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Franchise Law Blog
Written for a Miami-based law firm, this blog breaks down complex franchise law concepts into clear, accessible guidance for prospective business owners. The article balances SEO best practices with a consultative tone, helping readers understand the franchising process while positioning the firm as a trusted local authority.
Designed to educate first and convert second, the piece supports organic search visibility while guiding high-intent readers toward next steps.
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Local Trend Round-Up Article
Written for a Charlotte-based home renovation brand, this SEO-driven trend round-up highlights popular local design choices while helping homeowners envision their next project. The article blends regional insight with search-friendly structure to boost engagement, inspire action, and position the brand as a trusted local resource.
Built to attract high-intent readers, the piece supports organic traffic growth while guiding potential clients toward consultation.
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Marketing Blog Content
This long-form, SEO-optimized blog was written to help small businesses understand emerging digital marketing strategies and apply them with confidence. Designed to balance education with search intent, the piece breaks down complex topics into clear, actionable insights that keep readers engaged from headline to CTA.
Built to perform in organic search while reinforcing thought leadership, the article demonstrates a strategic, audience-first approach to long-form content.
The Finding Genius Podcast
In the episode: The Intersection of Spirituality and Science, and Laying a Foundation for a New World With Karen Curry Parker, we examine the current field of medicine and the potential shortcomings of technology. Using the raw audio of the interview, I produced an SEO-optimized title and a description consistent with the Finding Genius brand.
Homepage Content
It was essential for attorney David S. Rich to optimize his marketing to reach local clientele. To help, I tailored the content toward the professional and executive crowd, as was specified by Mr. Rich, and implemented relevant SEO keywords throughout. For a more detailed view, click here to visit the Law Offices Of David S. Rich homepage and scroll down to the "Professional Discipline" section at the bottom of the page.
