Perma Blend Valentine's Day Email Flow
Valentine's Day is a significant sales period for the cosmetics industry, and that doesn't change when it comes to permanent makeup. The wonderful design team at Perma Blend knocked it out of the park to bring this campaign kickoff email to life.
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Capturing the brand voice here was essential, and keeping the copy flirty and fun while remaining to the point and informative was still the top priority, as sales copy should be immediately digestible and the deals should be instantly recognizable.
This is only one of the emails in this campaign's flow, so reach out to see more of how I can help transform drab sales flows into engaging and on-brand inbox gems.
Dirt Devil DogWalker OTT Ad Script
The Dirt Devil DogWalker is an admittedly absurd product that deserved an equally absurd launch ad. By leaning into the humor of this script and working with the video production team to find the perfect voice actor, the vision for a pet poop pickup product ad came to life. In this industry-first launch, redefining the brand's voice and accessing the correct humorous tone was a must. This script demonstrates consumer research, industry analysis, and a complete departure from the traditional rules for the Dirt Devil brand.
Hoover Product Description Page
Among dozens, the Hoover ONEPWR® SmartWash® product description page (PDP) demonstrates an immense collaborative effort between several departments. From SEM keyword research to collaborating with UX designers, this page is the culmination of over six months of work. For the full experience, visit the PDP page to explore the copy and design.
Hoover Product Carton
Working closely with designers and the carton content manager, I formulated and pitched a messaging hierarchy for the ONEPWR® Emerge™ Tangle Guard® to build the carton strategy around. This process also involves working with the photography director to capture images around the proposed copy, along with designers to design icons that properly convey the key benefits to the user. This one doesn't have a link but feel free to take a trip to any major retailer to read some of my carton copy on a variety of Hoover products.
Hoover Engagement Blog Page
To boost customer engagement and promote trust among returning customers, an SEO-optimized informational blog initiative was requested by executive leadership. By working closely with the SEO marketing team in conjunction with the website and UX managers, a fantastic informational and lifestyle resource is now a heavily trafficked destination for customers and cleaners alike.
Click here for a closer look!
Franchise Law Blog
For Attorney Jessica Portalatin, a brief rundown of franchise law in Miami, FL, was requested. From the benefits of hiring a local attorney to challenges to expect in the franchising process, this article provides a brief introduction and the next steps to those seeking the services of Portalatin Law Firm.
Click here for a closer look!
Local Trend Round-Up Article
For Hatch Homes in Charlotte, NC, an article summarizing the trending home design choices was requested. This article boosted website engagement and helped potential clients gather inspiration for their next home renovation project.
Click here for a closer look!
Marketing Blog Content
For a freelance client who wished to stay anonymous, a 1,500-word SEO-optimized blog was requested on the topic of marketing strategies. The first two sections can be viewed here, and for the complete text, please fill out my contact form.
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The Finding Genius Podcast
In the episode: The Intersection of Spirituality and Science, and Laying a Foundation for a New World With Karen Curry Parker, we examine the current field of medicine and the potential shortcomings of technology. Using the raw audio of the interview, I produced an SEO-optimized title and a description consistent with the Finding Genius brand.
Homepage Content
It was essential for attorney David S. Rich to optimize his marketing to reach local clientele. To help, I tailored the content toward the professional and executive crowd, as was specified by Mr. Rich, and implemented relevant SEO keywords throughout. For a more detailed view, click here to visit the Law Offices Of David S. Rich homepage and scroll down to the "Professional Discipline" section at the bottom of the page.
